November is here, and with it our busiest season - and Small Business Saturday. Thank you for always making it a good day for Cellar Door. This season, however, I ask you to think carefully about how you spend your holiday dollars.
Honestly, it isn't just about shopping small; it's about values. Some companies I choose to give business to - like REI and Chobani - aren't small. But they have shown that they will back up their progressive values with action, both internally and externally, and protect the rights of their workers, not just the CEOs. Still, in the face of growing megastores and monopolies that slowly chip away at the vibrancy of a healthy retail market, local and independent stores are important, too.
This Small Business Saturday, come to Cellar Door, get great book recommendations from our incredible booksellers, check out some other independently-owned shops nearby, and then go grab some food from one of the incredible indie eateries around here. Spend wisely and keep Riverside interesting!